The post-war boom in Consumer Packaged Goods is no more. As growth rates in consumption begin to stagnate, customer service expectations continue to surge. This is the age of the Amazon native generation, a market where omni-channel is a glorious if painful reality, where C2C retail threatens to upend traditional retail. With the profitability of all actors set to take a serious hit, retailers and manufacturers should spend big on time and energy to enhance on- and offline processes and strategies.

Discover the key ideas and stakes driving our engagements in consumer goods and retail:

  • Reconciling client & product marketing in retail, and converting them into revenues
  • Point of sale solutions 3.0: the future of check-outs in the mobile age
  • Digitalization in the Luxury industry: improved omni-channel customer experience
  • Stock keeping unit optimization: mastering complexity to increase value


Magasin connecté points de vente pression technologique

Connected Stores: how can points of sale respond successfully to the growing push of technology?

Retail stores are equipping themselves with the latest technologies to address the rise of omnichannel approaches and develop a synergy between physical stores and e-commerce.

Privacy in the digital world : beyond compliance, towards trust

Discover the results of the Wavestone’s survey on citizens’ perception about privacy in the digital world.

Travel retail

Travel retail : what are the prospects and what strategies should brands and retailers adopt?

Travel retail is a rapidly evolving market which has overcome obstacles and crises to post exceptional growth figures thanks to passengers flow increase but also to offers and players organization.

Physical sales networks in the digital era

Despite a decline in bricks-and-mortar retail over the last 10 years, the commitment to physical sales networks remains intact…

Omnichannel, hypermobility and digital: the challenges of retail

Confronted by a proliferation of digital channels and platforms, how can retailers meet the demands of consumers and continue to drive sales?

The ten pitfalls of commercial negotiations

As boardroom pressures continue to mount, companies need to take negotiation methods to the next level. Preparation. Body language. Perseverance. Learn how to turn easy mistakes into winning tactics with this ten-point insight into better negotiating.

Key results of the Barometer online customer experience – e-business

Analysis of the digital maturity of 22 e-commerce stores.

Restructuring retail networks: the large-scale maneuvers begin

Mature markets, saturated sales territories, and the rise of e-commerce and m-commerce: the opening of retail outlets needs to adapt to new realities…

All insights