Background
In order to sustain the growth of one of the most popular sports in France, to reaffirm its values and secure its future sources of revenues, Wavestone’s client, one of France’s main sporting leagues has sought to define its work priorities in a strategic plan that takes it up to 2023.
Challenges
Together with the management team, Wavestone has been able to develop a structured, participative approach:
- Firstly, to identify in all the key areas to develop in order to maintain the growth of this professional sport in the coming years: from the extension of its geographical reach to capturing new audiences or enhancing the spectator experience
- To prioritize these various options and to assess their business impact, for the league and the professional clubs that make it up
- To work together with all the parties involved: not just the clubs, but also the players and the refereeing body.
Answers and key sucess factors
From the analysis stages to the identification of potential options, economic modelling, and turning them into concrete actions, the Wavestone team supported its client throughout the strategic planning process.
The involvement of all the actors was decisive for the success of the project: it enhanced the plan, which was adopted by the existing institutions and facilitated the distribution of practical means for the implementation of the strategic projects.
