Background
Bolstered by mounting competition between operators in the transport, telecoms, and energy sector, low-cost offers are becoming increasingly widespread. With customers paying particular attention to prices, and increasingly exposed to wider choices, an energy supplier has decided to launch a low-cost natural gas offer, exclusively online.
Challenges
Alongside its client, Wavestone addresses three major challenges:
- Designing an offer to generate strong growth, allowing the client company to gain or win back customers.
- Modifying the work methods by adding an Agile component to the processes and Information Systems in order to create an offer with reduced time-to-market.
- Improving customer satisfaction by providing a quality user-experience that is efficient, simple, and user-friendly.
Answers & key success factors
Wavestone is providing end-to-end support for the energy supplier, from the conception to the market launch:
- Framework of the offer: definition of a business model to be extended to the company’s European subsidiaries
- Implementation of an all digital customer relation service: support at all stages, from subscription through invoicing, including script applications and IS requirements.
- Market launch support: notably for the offer launch.
