For several years now, carmakers have seen the emergence of, and sharp rise in, consumer demand for digital connectivity and associated functions in their automobiles.
Yet, embedded electronic systems have been a feature of the automobile for over twenty years now. Essentially designed to ensure the functioning of the vehicle (to improve performance, as well as to resolve and even anticipate malfunctions), these systems are becoming more widespread and connected to the outside world. The connected car is set to become the norm.
In this context and among the different main market actors, carmakers are the one who are facing and will continue to face the biggest challenges to maintain and optimize their leadership position.