Customer expectations are higher than ever on experience or offers, and so is the volume of data sourced from digital channels. The opportunities open to companies are also greater than ever: to transform marketing, sales and customer relationship roles. To pioneer a unique multichannel customer experience. To create high-performance, personalized digital channels. To streamline channel management with a view to improving efficiency. Tomorrow’s leaders will capitalize on the need for change today.
Discover the key ideas and stakes driving our engagements in marketing, sales & customer experience:
- Product and services marketing: the innovation process, from idea to go-to-market
- Customer experience: shaping differentiating and sustainable customer experience (on B2C and B2B markets)
- Digital marketing: managing performance and personalizing customer journeys with data
- Sales and channel management: mastering digitalization and optimizing channel management
Top Client Stories
Customer relationships centers transformation for one of the world’s leading agribusinesses
Our client, a multinational agribusiness, needed a consistent multi-channel contact center infrastructure to efficiently manage all customer interactions and to support quick deployments in new markets around the world.
Transformation of the SNCF’s physical sales network
Competition from Internet and mobile sales channels has meant a drop in sales turnover for the SNCF at stations/shops, together with a rise in the unit cost per transaction.
Design of the “customer experience” team of one of the leading european gambling and entertainment games companies
Our client, one of the leading European gambling and entertainment games companies, accelerated its transformation and identified customer experience as a priority of its strategic plan.