Research-driven success: creating a standout product strategy and value proposition

The challenge

A large healthcare technology company was designing new solutions and exploring market entry opportunities. They needed someone to expand their research capabilities and engage with a diverse range of potential end users by collecting and synthesizing data. This included generating insights to guide solution design, determining customer messaging, and launching an overall strategy. The goal was to reduce barriers to adoption and ensure the solution aligned with customer needs.

The solution

Our marketing team collaborated with the client to design market research protocols and visual materials. Together, we planned and executed on-site observational research at various hospital sites in key markets across Europe and North America. We also conducted individual interviews with stakeholders in different care settings, levels of acuity, and locations. After gathering all the observational data and interview findings, we transformed them into actionable insights. These insights helped our client improve their solution and develop a strong value proposition.