Rethinking customer experience – opportunities with SAP CRM 7.0

Rethinking customer experience

Opportunities in the transformation of CRM systems using the example of SAP CRM 7.0

Customer expectations are changing rapidly, digital touchpoints are gaining in importance – and many companies are facing the challenge of making their aging CRM systems fit for the future. The upcoming end of maintenance of SAP CRM 7.0, marks a turning point: now is the ideal time to think beyond a mere system migration and fundamentally redesign the customer experience (CX).
But how can this step be taken without falling into a classic “lift and shift” trap? What strategic considerations should precede the choice of technology? And how can the changeover be used to create real competitive advantages?

In our webinar “Rethinking customer experience – opportunities in the transformation of CRM systems using the example of SAP CRM 7.0” on June 24, 2025 at 11:00 a.m., we will show how companies can successfully shape the change from classic CRM to a modern CX landscape – using SAP CRM 7.0 as an example.

The webinar will focus on these questions:

• What opportunities arise from the end of SAP CRM 7.0?
• Why is technology only part of the solution – and what needs to happen before that?
• How can the customer experience be reorganized holistically and strategically?
• Which criteria are decisive when selecting the right CRM and CX solutions?

Use the technological upheaval as a starting point for a better customer experience.

We look forward to your participation!