Efficient mobility: 3 levers for enhanced efficiency and resilience
Published January 16, 2024
- Change Management
- IT Strategy & CTO Advisory
- Sustainability
- Travel, Transport & Logistics

Mobility providers are currently facing a multitude of challenges, including rising prices, recurring supply bottlenecks, and the pressure to drive the mobility revolution, necessitating the development of more innovative mobility solutions. However, these challenges represent only part of the equation, as mobility providers must also navigate the delicate balance between public service, profitability, and efficiency. Fortunately, there are three key levers that can help address this tension and enable efficient mobility, even with limited resources.
The balancing act between expanded mobility services and economic efficiency
Mobility providers are facing the yearlong challenge of a shortage of skilled workers, which is impacting their ability to find suitable personnel. For instance, there is currently a nationwide shortage of over 5,000 bus drivers. Due to the envisioned mobility transformation this number is projected to rise to approximately 76,000 by 2030, and it does not even include buses used for rail replacement services.
Moreover, the shortage extends beyond personnel to vehicles. Global supply chain disruptions have resulted in the unavailability or significant delays in obtaining crucial vehicle parts. Additionally, rising energy prices are adding to the cost pressure.
In addition to resource constraints, there are also financial challenges to contend with. The introduction of the 9-euro ticket, a nationwide short-notice initiative implemented in summer of 2022, has presented significant implementation challenges for mobility providers. Furthermore, it has created cost structure imbalances, as the uniformly low price has led to substantial revenue loss while costs remain unchanged. The successor, the 49-euro ticket, emphasizes the need to optimize the utilization of existing resources to maintain cost-effective mobility operations in the current situation.

Digital transformation and data make it much easier to tap new potential enhance the efficiency of mobility.
Efficient mobility: What can mobility providers do about it?
One thing is certain: neither the shortage of personnel nor the financial constraints can be fully resolved in the short or medium term. However, there are ways for companies to enhance their positioning and increase resilience in the face of these challenges:
For a long time, rigid timetables and schedules with minimal adjustments have been the response to traveler demand. However, this approach was based on nothing more than limited empirical data and trial and error. Fortunately, today we have a much better understanding of demand thanks to improved data sources: mobile phone data, automatic passenger counting systems, and booking data from apps provide valuable insights into how demand is actually shaping up. So, what if we leveraged this new data foundation to gain a deeper understanding of demand?
New technologies are facilitating effective management of big data and enabling intelligent mobility solutions. We are already familiar with predictive maintenance, so why not apply predictive demand as well? By predicting demand, mobility services can be adjusted accordingly, whether on a week-by-week basis or even a day-by-day basis. This has the potential to revolutionize on-demand mobility, eliminating empty runs or rejected bookings caused by insufficient or excessive demand on too many or too few vehicles. As a result, mobility services will become more efficient and demand-oriented.
However, scheduled and timetable-based transportation also serves a purpose and is necessary. In this regard, networking provides an opportunity to improve efficiency. During disruptions or breakdowns, hundreds of passengers often find themselves stranded in the same location, leading to inevitable traffic chaos. Usually, it is not feasible to instantly allocate additional capacity to the affected area. But what if the public transport system didn’t have to tackle this challenge alone, relying solely on its own vehicles and drivers? The solution lies in involving private bus companies. To make this possible, contractual agreements must be established in advance.
By doing so, their buses can be deployed promptly in the event of disruptions, providing support to the public transport system in its task. This approach not only helps avoid penalties if necessary but also reduces complaints and the need to maintain additional capacities on one’s own.
Traffic congestion, overburdened infrastructure (roads and railways), crowded buses and trains, the search for parking spaces, and delays in public transportation due to traffic congestion from individual travel —all these challenges are part of everyday life, particularly in urban areas. They pose significant obstacles to efficient mobility. However, implementing measures for intelligent traffic control and shaping mobility behavior can offer solutions and generate efficiency gains:
- For the entire mobility system, such measures can lead to improved utilization of infrastructure by reducing traffic searching for parking spaces and optimizing routing for road users. They can also minimize delays in public transportation through prioritization in traffic control.
- For individual mobility providers, adopting more efficient driving behavior can result in reduced energy consumption.
Driving assistance systems play a crucial role in optimizing traffic flow and reducing energy consumption by providing assistance during braking and acceleration. Furthermore, advanced parking guidance systems that establish communication between infrastructure and vehicles, as well as interconnect them, effectively decrease the time spent searching for parking spaces. Both approaches contribute to reducing emissions and noise on the roads while optimizing energy resource consumption.
Moreover, why not consider parking vehicles away from major traffic routes without requiring additional effort from the driver? In the future, automated valet parking could be implemented to further minimize stationary traffic on public roads. This technology enables vehicles to be dropped off at a designated area, from where they are automatically parked in a parking garage. This innovation also opens up opportunities to repurpose the parking spaces previously allocated for public use, such as utilizing them for sharing services or creating local recreational areas.
In addition to these advancements, prioritizing buses in road traffic and promoting favorable driving behavior among bus drivers are essential levers to enhance public transportation efficiency.
Digital transformation and data enable efficient mobility
The future of mobility undoubtedly poses numerous challenges, but efficiency is a key lever to overcome these challenges profitably and realize a successful mobility transformation. The good news is that digital transformation and data make it easier to unlock new potentials. They are essential for the mobility revolution to succeed.
Shared mobility and on-demand mobility are increasingly important in smart and connected mobility. Ensuring their efficiency is crucial for establishing them as sustainable long-term options and avoiding economic obstacles. Scheduled transportation itself is one of the most efficient means of travel, transporting a maximum number of passengers at short intervals, even during peak times. However, there are challenges that can be addressed through predictive demand analysis and collaboration with private providers to make capacity adjustments. This requires moving away from isolated thinking and embracing networking: integrating services, providers, vehicles, and infrastructure. This approach saves resources and energy, emphasizing the close relationship between energy and mobility transformation.
Today, we have better chances than ever before to enhance mobility efficiency. We have both the technical capabilities and the determination to bring about change. Now, it is time to tackle this challenge together.
Author
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Dr. Isabella Geis
Associate Partner – Germany, Frankfurt am Main
Wavestone
LinkedIn