Sustainability

4 crucial actions for driving sustainable transformation

Sustainable transformation, which began a few years ago, is undoubtedly one of the most complex challenges facing organizations as they continue their digital journey. It is a challenge, but above all, an unprecedented strategic opportunity to create sustainable value by converging three key transformations: digital transformation, business model transformation, and sustainable transformation.

To achieve this, the leaders driving change must satisfy four imperatives:

#1 Position themselves as pioneers of change and mobilize all teams and professions within the organization

#2 Go beyond compliance to build relationships of trust with key stakeholders by defining clear, concrete progress paths

#3 Listen, adapt to global developments
and understand their markets to create more sustainable and resilient business models

#4 Turn technology into an ally of sustainability
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Connecting global efforts

The scale of contemporary upheavals—geopolitical, technological, societal, and environmental—serves as a powerful reminder of the crucial role of transformations.

Of vital importance, sustainable transition cannot be achieved without connecting efforts.

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Rethinking business models

69% of companies have initiated discussions to assess the compatibility of their business models with planetary boundaries. Are regulations on the integration of CSR criteria, in particular the European CSRD Directive, set to accelerate this trend? This is the question at the heart of the 2024 CSR Barometer, which analyzes and deciphers the practices and maturity of 125 companies in terms of sustainability.

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An expert’s view

The European Green Deal is accompanied by strict regulations, but it creates a new framework in which companies that know how to invest strategically can take advantage to differentiate themselves. The investments needed to adapt sectors to climate change will create new economic opportunities. Digital technology and artificial intelligence will play a key role in decarbonization and reducing energy intensity.

Cédric Baecher – Partner, Wavestone

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