Reuter’s Events: Pharma USA 2026

We’re excited to be exhibiting at Reuters Events: Pharma USA 2026, North America’s largest cross-functional gathering of pharmaceutical leaders, innovators, and decision-makers.

Join us at Booth 501 to connect with our team, explore how we’re helping life sciences organizations accelerate value through strategic transformation, and discover insights on patient-centric innovation, digital and data-driven excellence, and cross-functional collaboration shaping the future of the pharma industry.

Panel: Lay the the launch roadmap: Turn evidence into demand on day one

Date & Time: Monday, March 16th 2:00 – 2:40pm EST

Highlights:

• Pull evidence-driven insights to identify high-yield targets and channels by fusing claims, RWE, and digital signals so launch excellence and analytics leaders focus resources where adoption is more guaranteed.
• Equip field teams with a solid value story, dynamic targeting, and widespread omnichannel strategy so sales and MSLs convert HCP intent to starts quickly.
• Set a pricing and revenue engine that accelerates uptake by pressure-testing price guardrails, activating smart affordability, and using real-time policy and pull-through analytics to pivot plays without disrupting net revenue.

Panelists:

• Erica Smith, VP, Value & Market Access | Chiesi
• Karthik Parameswaran, VP US Brand Lead- Comirnaty | Pfizer
• Dicla Veliz Salce, Executive Director Marketing (International Kisqali Launch) | Novartis
• Dilesh Doshi, Vice President, Global Health Economics and Outcomes Research | Acadia Pharmaceuticals

Driving real transformation in Pharma

Visit Booth 501 to explore how Wavestone helps pharma leaders navigate complexity and deliver results that last. We look forward to exchanging perspectives on data, digital, and operating model evolution.