2025 Customer experience startups radar

Spotlighting innovation in Customer Experience

Wavestone, the AFRC (French Customer Relationship Association) and Forinov have teamed up once again to create the fourth edition of the Customer Experience Startup Radar, launched in the lead-up to the AFRC’s “Jeune Pousse” award as part of the annual Customer Relationship Palmes.

This year’s radar features 117 startups, including 50 newcomers to the landscape. This edition comes at a time when businesses are being challenged to fundamentally rethink their customer experience strategies.

• 76% of consumers prefer buying from brands that offer a personalized experience 
• 74% of companies say their investments in generative AI and automation have met or even exceeded expectations 

Sources: Demandsage (2025), Accenture Report (2024) 

Key focus areas

The 2025 Radar is organized around five core challenges shaping the future of Customer Experience (CX). These themes serve as the foundation for classifying selected startups. Notably, generative AI stands as a cross-cutting category, central to all major CX innovations.

• Employee Engagement (13 startups): Solutions that foster team development, recognition, and people-centered management
• Operational Efficiency (38 startups): Tools to boost productivity, enhance customer insights, and automate workflows
• Customer Journey (31 startups): Innovations that deliver seamless, personalized, and immersive customer journeys
• Customer Satisfaction (17 startups): Voice-of-the-customer analysis to strengthen loyalty and build trust
• Positive Impact (18 startups): Solutions driving responsible practices in data use, transparency, and sustainability

Purpose & Methodology

The Customer Experience Startup Radar highlights emerging trends, key industry metrics, and a structured map of the most promising solutions. It’s a strategic tool to help organizations track market shifts, choose the right technology partners, and accelerate customer-centric transformation.

The selection process follows four key phases:

1. Scoping and theme definition
2. Startup sourcing
3. Qualification and assessment
4. Final selection and categorization

This edition was developed between April 1 and June 30, 2025, based on an analysis of French startups under five years old, with a market-ready MVP and operating under B2B or B2B2C models.

Catch the replay of our webinar

Wavestone, the AFRC and Forinov co-hosted a webinar to unveil both the 2025 AFRC Customer Relationship Palmes and the 2025 Startup Radar.

During the event, 10 featured startups, all contenders for the “Jeune Pousse” award, were invited to pitch their solutions live: Libertify, Achille.ai, Blumana, Umyst, Actionable, Pulp’in, Webyn, B.connect, Sunver, Sootenir.

Missed the webinar? Catch the replay here! (FR only)

Thanks to Constance Laguarigue de Survilliers, Thibault Lavandier, Lauryne Caroff, Déborah Gaignette et Lucile Martin.