Wave2030 – Lead the shift

Lead the shift
Our plan to 2030

Making AI the growth engine of our next chapter

Lead the shift is our strategic plan to 2030.

It is built on a simple observation: our clients are entering a new competitive reality, shaped by geopolitical fragmentation and the acceleration of artificial intelligence.

These two shifts are changing how companies think about resilience, growth and value creation. With Lead the shift, we are opening a new chapter for Wavestone, with AI as the growth engine of our next phase and a stronger lever of impact for our clients.

AI-related activities already represented 17% of our FY25/26 revenue, up from 8% one year earlier, and we are targeting 25% in FY26/27. Our ambition is clear: become a leading AI transformation partner for tier-one clients and help them turn AI into tangible business impact.

Bold targets for 2030

 €1.4bn revenue in 2030
 14–16% recurring operating margin in 2030
 Top 5% of best companies for non-financial performance by 2030

Two shifts are redrawing the landscape

Two structural shifts are reshaping our clients’ world at the same time: geopolitical fragmentation and the AI revolution.

  1. The geopolitical shift: after decades of globalization, the world is fragmenting. For our clients, priorities are shifting from ‘global, lean, just-in-time’ to ‘resilience, autonomy, agility’.
  2. The technological shift: AI is triggering a new industrial and societal revolution at unprecedented pace. Over the coming decade, our clients will redesign how they operate and face disruption from AI-native competitors that don’t yet exist.

These shifts already shape where our clients invest and who they compete against. Lead the Shift is how we help them move first on both.

Built through dialogue with the market

Over four months, we held more than 1,100 one-to-one conversations with clients, partners, vendors, investors, analysts and other market stakeholders. Inside Wavestone, the process mobilized our teams across geographies, with 2,000 contributions collected.

This dialogue helped us challenge our assumptions and clarify where Wavestone can create the strongest impact. The message from the market was clear: clients need to accelerate AI adoption, strengthen their technology foundations and scale transformation in a way that is secure, responsible and built for long-term value.

Watch the video to see how this collective process came to life.

Three priorities shaping our next chapter

We have set three strategic priorities for 2030. Together, they define where we will focus, how we will scale internationally and how we will make AI the firm’s new growth driver.

Priority 1

Reignite momentum

We’re refocusing on our highest-growth offerings and sectors — cybersecurity, energy, insurance — and sharpening execution to move faster. Our goal: return to around 5% organic growth by 2030, investing where we create the most value for clients.

Priority 2

Take a new step in Wavestone’s international expansion

We’re concentrating investment in three regions — France, GSA (Germany, Switzerland, Austria) and US/UK — targeting €350m in GSA and €350m in US/UK by 2030. For clients: stronger cross-border delivery, and local presence where their business is growing.

Priority 3

Position Wavestone at the forefront of AI transformation

This is where we’re most ambitious. We’re making AI our new growth driver, with more than 1,000 consultants already on AI projects. We’re embedding it across our own operations too — a firm reinventing itself with AI can help clients do the same.

What differentiates us:
human expertise, responsible AI by design

AI transformation works when people actually adopt it and trust it, and that’s where most programs stall. We design AI into the way people work, with governance and responsible use built in from the start, on top of deep expertise in the systems that have to carry it. We call it our transformation “touch”: business and technology convergence, with humans at the center. It’s how transformation holds up long after the project ends.

We focus on:

  • Business + technology convergence
  • IT systems expertise
  • Human-centered transformation
  • Responsible AI by design

From strategic ambition to   client impact  

A strategy is only worth the results it produces. Lead the shift comes to life in the work we do with clients, turning complex challenges into outcomes they can build on.

Client Story

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How does Helvetia Group speed up document processing with GenAI?

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AI transformation already at scale

Our AI ambition rests on real delivery — work already underway with clients across sectors.

 1,000+ consultants working on AI projects
 100+ tier-one clients supported on AI projects
 17% of our 2025/26 revenue was AI-driven

A shared leadership ambition
for what comes next

Lead the shift reflects an ambition shaped across our firm and with the market around us. From August 1, 2026, Pascal Imbert continues as CEO alongside Karsten Höppner and Benoît Darde as Deputy CEOs, leading Wavestone’s next chapter as a three-member executive team.

Lead the shift sets our course to 2030. Its purpose reaches beyond Wavestone: giving our clients the clarity and the capability to lead in a world reshaped by AI and by the return of resilience as a priority.

Pascal Imbert, Chief Executive Officer, Wavestone
Pascal Imbert

From strong foundations to a clear 2030 ambition  

We enter this chapter on solid ground. Our previous plan more than doubled the firm: revenue grew from €420m to €950m and international work rose from 15% to 50%, while we stayed in the top 5% for non-financial performance. In FY25/26 we posted €954.3m in revenue, net income up 8%, a 12.6% recurring operating margin, and 6,111 employees.

With Lead the shift, we’re setting our next target: €1.4bn in revenue and a 14–16% recurring operating margin by 2030, with AI as the firm’s new growth driver and a continued place in the top 5% for non-financial performance. The point of that growth is capacity — the means to keep investing in the expertise our clients rely on.

  •  €1.4bn revenue in 2030
  •  14–16% recurring operating margin
  •  Top 5% of best companies interms of non-financial performances

Ready to lead the shift?

Let’s talk about how we can help you lead the shift from AI ambition to real-world impact.

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