Innovation is becoming critical in an increasingly digitalized luxury sector
The historical players in the luxury sector are characterized by an offer of rare products and exclusive services, supported by a privileged shopping experience. This sector has not been spared by the recent years’ major changes:
- Digitalization of sales channels
- More and more demanding customers
- New environmental challenges
- New players breaking the current market codes
Innovation is becoming the key element of differentiation for luxury brands. It is necessary to attract and retain customers who are looking for new personalized experiences, who are mindful toward brands’ social and ecological commitments, and ultra-connected in various channels: physical stores, e-commerce sites, social networks, metavers, etc.
We support you in the design of your new luxury offers
Our business, technology and sustainability experts address all your transformation issues:
We support you in unifying your organization’s sales channels by offering a 360° approach:
- The framing, design and prototyping of different multi-channel customer journeys, according to the sector’s customer typologies
- The deployment of new digital platforms, oriented to the luxury industry, to support this omnichannel approach while taking into account the specificities of the sector
- Change management support for the adoption of new platforms and services by the teams
We support you in the strategy of using customer data, captured through the various industry-specific touch points. Data can serve multiple purposes, such as personalizing the consumer experience with your brand. Customer data analysis also enriches a brand’s knowledge of its consumers and is a prerequisite for modeling new product and service offerings.
We support you in the design of new offers (products and services) among Luxury Maisons, in strong adherence with market trends. We are present at your side in important stages of your strategies:
- The definition of new opportunities
- The modeling of new offers
- Their industrialization
What our experts say
Second-hand : a blooming market in 2023
In a context of changing consumption patterns, the global second-hand market is growing by 22% compared to 2020. This is what the recent study carried out by Tripartie in partnership with Wavestone reveals.
Julien Miniconi
Yasmina Insa
French luxury start-ups Radar 2021
The French Luxury Start-ups Radar 2021 presents start-ups, at the crossroads between business and technology, that offer technologically innovative solutions and meet the challenges and trends of the current market.
Xavier Baudouin