Detecting and analyzing emerging and concrete trends in terms of adoption and use are the objectives of this barometer.
After the first edition published in Spring 2018, the Wavestone “Consumer Goods & services” teams release a second edition of the Barometer of new consumer trends with a series of 3 graphics.
(The publication is available only in french)
These infographics examine the following themes:
Part 1 : Purchasing behavior and customer experience
Part 2 : Client relations and social media
Part 3 : Innovation, technology and new consumption patterns
These graphics are based on :
- A quantitative survey conducted with a 1000 representative consumer panel of the French population and on analyses by our experts in retail and digital.
- Over 40 questions asked.
- Multiple topics covered: Customer experience / Point of sale / Digitalization / Consumer Information / Loyalty / Purchase Criteria / Omni channels / IoT / Corporate Social Responsibility / Brands / Social media / Satisfaction / Advertising / Customer advantages / After-sales service / Transparency / Payment
Leandra de Barba
Jeanne Bouaziz
Julien Miniconi
Alessia Corsi
Xavier Baudouin
Marina Soldi
Thibaud Verdickt