Insights

Companies must align their internal modes of operation putting customers at the center of the business in order to sustainably improve customer experience, and optimize all customer « touchpoints » coherently across the entire customer journey.

Traditionally, selling prices are set by companies according cost-based or competition-based approaches. Yet, the demand-based approach (or “determining the optimal price”) is often the most relevant.

More than ever before, the sustainability of press groups hinges on their ability to maximize digital content revenues. Although essential, brand and editorial content should now be supplemented by a rich and innovative customer experience.

This barometer has sought to observe the ability of key players in the sports sector to convert the strong attachment of ‘consumers’ into the creation of value via their management of the customer digital experience.

The Digital Customer Experience Barometer, put in place by Wavestone and Uptilab, aims to assess the quality of business sites.

Like the B2C environment, that of the B2B is affected by major changes in customers’ uses and paths. This study was conducted by Wavestone and AFRC with more than 200 French companies…

Is the need to enable collaboration amongst globally dispersed teams forcing multinationals to look beyond email and instant messaging and assess the benefits of enterprise social networking tools?

In a digital age, the question remains: which channels should brands be investing in to drive notoriety, engagement and sales?